My goal is always to make the video as good as I’m capable of making it. I’ll spend 5-8 hours to make a new song. Then I have an hour to edit the song. The other half of my time is put into the actual shooting. It’s the same when doing a feature shoot – you go in, and what are you shooting for? Is it to prove to someone that you’re a filmmaker? Or is it just to have fun?
What skills do you have? What can one learn to make a better video?
I’m a lot more interested in video than music, at least that’s how I learned to do it for a while. It’s something that I’ve used on a few projects. I’ve learned how to control equipment really well. But then I also learned how to make better camera angles by using a lot of different lights.
My favorite video I did that I think is the absolute gold-mine on the internet in my opinion is The Dandy Warhols – I’ve only seen it once. The director of the photo essay has told me the film is a good example of what a video can be. It’s so real, it’s really like it was filmed for real.
You’ve had a number of directors for your work, how does working with someone compare to working with an editor?
It’s really hard to make a good video with an editor, especially at the beginning. It’s really easy to do a video and say “I’ve got it” and they’ll put the cameras on you… But then they want to see it again and you want to edit that down, and you want to make it look better, and we all know how those things turn out: it was not good! But it’s one of those things you just have to learn how to do, and it’s just a matter of working on it.
What would you say is your biggest secret?
I think if it’s something you’re good at you don’t have to try too hard. You want to make people happy to see the results of your hard work, and that’s what I try to do from start. I try my best, not for the sake of trying, but just because I think it might pay off.
When you talk to your editor about the video you’re working on, what are you looking for?
That’s always the same. I’m looking for a lot of emotion
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